Is e-commerce the future? Yes, and it is also the present thanks to the innumerable benefits that e-commerce or online stores offer to consumers and companies today.
As for companies, from small and medium-sized companies to large brands, each one can benefit from having their own online store, where they can sell their products or services.
And for consumers, being able to buy from anywhere and in a short time are just some of the benefits that e-commerce or online stores offer.
If you are still not sure about launching your own online store, in this article we will tell you why it is attracting attention around the world. Let’s get started!
What is e-commerce or online store?
E-commerce, also known as electronic commerce or online store, refers to the buying and selling of goods or services using the Internet, and the transfer of money and data to execute these transactions.
We often see how e-commerce or electronic commerce is used to refer to the sale of physical products online, but its function goes a little further because it can also describe any type of commercial transaction that is facilitated through the Internet.
Types of e-commerce or online store
1. Business to consumer (B2C):
It refers to the company that sells a good or service to an individual consumer. For example: when you buy a pair of shoes or a piece of technological equipment online on Amazon through the online shopping in Pakistan.
2. Business to business (B2B):
This type of electronic commerce works when a company sells a good or service to another company. Example: if a company sells software as a service and other companies acquire it to use it.
3. Consumer to consumer (C2C):
It refers to the moment when a consumer sells a good or service to another consumer.
4. Consumer to business (C2B):
Here is the consumer who sells their own products or services to a company or organization. Let’s go with this last example: if you are a digital consultant, photographer or even influencer and you offer your services to a company.
Benefits that e-commerce or online store offers to companies
With the simple fact of not needing a physical space to sell, it means lower fixed costs for the company. Also, since most e-commerce is automated, only the necessary collaborators are needed.
Promoting the online store in bigo recharge cheap, Google Ads, email marketing campaigns and Facebook Ads, can become more profitable for any company than offline promotion (billboards, newspapers, radio, television, etc.). This is one of the main benefits of electronic commerce for companies.
Obtain customer data
Selling online allows the retailer to access customer data that cannot be accessed in traditional retail. Online consumers often don’t just provide their name, email address and phone number when making a payment or registering on a website. They also provide a wealth of data that can help online retailers optimize the consumer journey and market more efficiently and accurately.